How it works · For service small businesses

Three phases. Map, then build, then tune.

The Hatchloom engagement runs in three fixed phases. Two weeks of mapping interviews. A custom bot install against your map. A monthly retainer that only opens after launch — and only because the build is earning its keep.

Build
$3k–$5k fixed
Bot install
On your site
Mode
Map → bot → tune

How the engagement runs

Three phases, fixed scope at the front, retainer once it's earning its keep.

No surprise change orders. No "we'll quote you after we've started." The map tells us what to build, and we agree on price before phase two opens.

  1. 01
    Map

    Journey mapping — We map every customer touchpoint against what your operation actually runs today.

    Two weeks of mapping interviews; every service question, every help-desk ticket, every cart-recovery touchpoint documented in the journey map editor. Output: a written map of your current flow, with the leaks and the moments your team gets stuck. Fixed scope. The same map the landing page walks from another angle.

  2. 02
    Install

    Bot install — We install a custom AI agent on your site — answering, tracking, and recovering 24/7, escalating only what a human should touch.

    The bot is built against your map (not a template), embedded on the surfaces your customers actually ask on, integrated with the carrier / helpdesk / SMS provider / CRM you already pay for. SMS recovery is opt-in only, quiet hours respected, one-tap stop. Refunds / complaints / bespoke quotes hand off to a human with the full transcript. The same scope the pricing outline weighs in dollars.

  3. 03
    Tune

    Retainer — A monthly retainer keeps the bot honest as your business shifts.

    New product lines, seasonal hours, a refund policy that changed last Tuesday, and platform updates from the carrier / SMS provider / CRM. Optional, monthly, cancellable — opt in once you've decided the bot is earning its keep. The shape of the engagement runs the same on a 2–3 maker shop at this AOV.

One intake away

Tell us how your operation actually sells. The map comes from there.

No sales deck, no demo under NDA. Send us the shape of your operation, the tools you already pay for, and a window for a 30-minute mapping call. We'll tell you in plain English whether each of the three phases fits — and at what shape. Read more on the landing page.

Three fields, one business day. Submitted via the contact-form module.

Three fields, no demo

Send us the shape of your operation.
Replies in one business day — usually faster.

One mapping call away

The map comes from the operation, not from a template.

Three fields, one business day. We'll tell you in plain English whether each of the three phases fits — and at what scope. Or read the landing page for how the engagement shapes against the rest of the site.

Start the mapping call

Replies in one business day, usually faster.

From the field

Real outcomes from real operatorson the same bot the cluster ships.

Three anonymized operators, three leak envelopes, three outcomes from the agent that holds the same-hour / same-minute line. Each tile deep-dives into the listed case — the metrics that moved, the testimonial from the founder, and the build that shipped.

Compliance you can audit

Built so an economic buyer can audit the four things they ask about.

TCPA-safe SMS default
Quiet hours + STOP-keyword handling — the defaults the SMS scaffold ships, opt-in only.
State-aware AI disclosure footer
A compliance line under every assisted response that changes against your operating posture.
Data-handling
Message content isn’t used to train third-party models. The AI proxy is the only LLM surface.
Opt-out + human escalation
One-tap stop on every SMS; a documented escalation playbook written against your staffing.
See pricing →

Fixed-scope build at $3,000 – $5,000, retainer only opens once the bot is earning its keep.